Shoppers Went Back To Department Stores In September

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Shoppers stroll through the newly reopened Westfield Santa Anita mall in Arcadia, Calif., on Oct. 7.

Frederic J. Brown/AFP/Getty Images

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Frederic J. Brown/AFP/Getty Images

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A similar slowdown is hampering job growth. In September, many people, especially women, abandoned their job searches and left the workforce. More than 26 million people continue to collect unemployment benefits, and boosted federal checks — which gave shoppers more confidence to spend during the summer — expired at the end of July.

Here’s where people were spending in September, compared with a month earlier:

  • Clothing and accessories stores: +11%
  • Department stores: +9.7%
  • Sports, music and other hobby stores: +5.7%
  • Car dealerships: +4%
  • Restaurants and bars: +2.1%
  • Big-box stores: +1.8%
  • Gas stations: +1.5%
  • Home improvement and gardening stores: +0.6%
  • Furniture stores: +0.5%
  • Online retailers: +0.5%
  • Grocery stores: +0.1%
  • Electronics stores: -1.6%

The big question looming over the retail industry now is whether shoppers will splurge during the holiday season. Given the pandemic, will they tighten their belts and skip family gatherings?

For the first time in decades, the National Retail Federation has delayed its holiday forecast. Deloitte predicts sales for the holiday season will likely grow 1% to 1.5%. Bain & Company forecasts they will go up about 2%. That’s compared to growth of over 4% in the past two years.

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Major stores have already begun their sales season, starting early thanks to Amazon’s decision to delay to October its midyear Prime Day sale. For many, the fall deals offer a sort of insurance against that really unpredictable holiday shopping season, immediate sales to be grabbed now before something else bizarre happens.

Some economists warn that much of the end-of-the-year spending will be shaped by the divide between less-wealthy households whose finances were devastated by the pandemic versus higher-income ones that were left financially stable or even better off. A successful holiday shopping season for retailers depends on both to shop with abandon.

  • COVID-19
  • coronavirus
  • Retail
  • retail sales
  • Shopping


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